In 1992,
Clever Industries developed a concept that it sold to the Australian
airline industry.
The product - a world first safety booklet for children -
was handed out by flight attendants to all child passengers
that boarded Qantas and Australian Airlines aircraft during
the mid-nineties.
The booklet educated child passengers on basic safety and behavioural
codes. Clever Industries produced two editions of the product and
supplied both airlines with over half a million copies.
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